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Overview
As a member of the Market Intelligence team, the Sr. Market Intelligence Strategist will meet the growing need for in-depth market and competitive intelligence for Esri. You will develop analytic products and strategies to support strategic decision making and marketing campaigns. This role will work closely with various marketing departments and across the organization to understand research needs and implement data-driven solutions to help our organization make informed business decisions.
Responsibilities
- Drive Results. Deliver innovative and timely market intelligence, competitive assessments, and target audience strategies. Lead and structure analytic projects to support effectiveness of marketing and other cross divisional needs in support of senior leadership.
- Be an Expert. Provide end-to-end guidance to drive analytics, including developing relationships with divisional leads, gathering requirements, conducting research, and structuring deliverables. Produce in-depth industry sector reports analyzing emerging trends, key drivers and issues, regulatory challenges, and opportunities.
- Create an Impact. Engage with leaders to suggest strategies for proactively incorporating internal and external research and analysis into market development and business development efforts. Leverage critical and strategic thinking to perform a wide range of analytic projects including Market Sizing, Market Segmentation and Tiering, Market Trends Assessments, Sales Performance Analytics, Sales Targeting, and other Ad-Hoc analytics.
- Communicate and Collaborate. Develop and maintain a network of information sources, including internal teams, distributors, partners, customers, industry experts, and external analysts. Monitor and communicate industry and market developments that have an impact on Esri's business. Present research findings and translate research into actionable insights and recommendations for market growth.
- Lead by example. Apply innovative data analytic tools and techniques, statistical tools, forecasting and modeling, as well as an in-depth knowledge of research and data sources. Share best practices with recommendations with colleagues.
Requirements
- 8+ years of experience conducting complex market, competitive, and strategy development
- Bachelor's in business, economics, or quantitative disciplines
- Experience in management consulting, market & competitive intelligence, or strategic planning function at a large enterprise organization
- Strong analytic, critical thinking and problem-solving skills
- Strong written and verbal communication skills, including professional level deck building
- Ability to work in high pressure situations with tight deadlines
Recommended Qualifications
- MBA or other advanced degree related to business and analytics
- Certification or training in market and competitive intelligence, such as SCIP
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Total Rewards
Esri's competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life's best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri's Racial Equity and Social Justice initiatives, please visit our website here.
If you don't meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
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Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.