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This is a hybrid role, requiring onsite work Tuesday through Thursday of each week.
ABOUT THE POSITION
Are you passionate about spending time outdoors and empowering others to do so? The Columbia eCommerce team plays a crucial role in improving the consumer experience on our Columbia sites and digital platforms in the US and Canada. From merchandising and marketing to CX/UX and creative, the consumer is at the heart of everything we do. If celebrating the outdoors is your mission, consider joining us today.
As a Paid Marketing Specialist II, you'll support paid marketing programs and will focus on driving qualified traffic, new customer acquisition, and profitable revenue growth to achieve goals.
Here you'll collaborate with cross-functional teams and partners to deliver a seamless consumer experience. Daily tasks will include reporting, budget management, program optimization, campaign planning, and vendor management. This role will allow you to apply your experience with paid media, and Paid Social, in a fast-changing retail environment.
HOW YOU'LL MAKE A DIFFERENCE
- Execute creative workflow to support ongoing and seasonal marketing initiatives. Coordinate promotional calendars, creative assets, and campaign details with agency partners. Consult with cross-functional teams to improve creative elements, promotions, and campaigns.
- Create standard daily, weekly, monthly, and quarterly reporting for marketing channels. Perform ad hoc analysis to solve new problems. Provide recommendations based on reporting and analysis that align with channel strategy.
- Support daily and weekly optimization of marketing channels. Proactively propose new testing ideas, including A/B tests, ad copy tests, and landing page tests.
- Support daily and weekly budget management across paid marketing channels. Provides recommendations to optimize budget between paid marketing channels. Monitors marketing spend in collaboration with agencies to ensure compliance with budgets.
- Troubleshoot issues and coordinate solutions for marketing tags, product feeds, and marketing tools.
YOU ARE
- Detail-oriented and analytical, capable of utilizing data insights and trends to tell a story
- A skilled rapport builder, leveraging cross functional partnerships to further collaboration and project deliverables
- Communicative, managing project engagements and effectively prioritizing competing deliverables
YOU HAVE
- Bachelor's degree, applicable certification, or equivalent paid marketing experience
- 2+ years of applied digital marketing and general proficiency with related tools, systems, and procedures required to accomplish the job
- Working familiarity with Google Ads, Facebook Business Manager and Adobe Analytics (or similar), product feed management - preferred
- Experience in a multi-channel apparel eCommerce environment - preferred
- Experience managing agency engagement - preferred
#LI-SR1
#Hybrid
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
Columbia Sportswear is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. The Know Your Rights poster is available here: https://www.eeoc.gov/poster The pay transparency policy is available here: https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf Columbia Sportswear is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.At Columbia Sportswear Company, we're proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family's financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, ID theft, and legal services). We have extensive wellness benefits and employee discounts available.At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.