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Resource Request

	The New Social Business Card: Poken Review by Joshua Waldman - Jul, 2010 Imagine you are at a job fair. You have 10 copies of your resume, and 50 business cards. You are ready to network! However, about half way through the aisles you begin to run out of materials. So you’re more selective about who you give your information to. Then you begin to wonder what...
	How to Create a Personal Brand Without Being a Jerk by Joshua Waldman - Jun, 2010 There are those talking about personal branding who are nothing more than ego-maniacs used to leading their high-school click. Personal branding is NOT the same as being the center of attention or creating a cult of your own personality. In fact, a good brand is quite the opposite. Let ...
	The Best Job Seeking LinkedIn Applications by Joshua Waldman - Jun, 2010 Use Them, They’re Free During my LinkedIn profile audits, one of the first questions I answer is if the job seeker uses a LinkedIn Application or not. The applications on Linkedin are probably one of the best personal branding tools you have. Without the colors of your most recent bo...
	Social Media Cannot be Taught by Joshua Waldman - May, 2010 I was teaching a class of career advisers over the last few weeks on how to instruct their clients on the proper use of social media in their job hunt. Several of their clients lost their jobs because of inappropriate comments on Facebook. Other clients lost potential opportunities b...
	Why You Must be Specific When Talking to a Hiring Manager by Joshua Waldman - May, 2010 Ever buy a car? Wanted it to be unique? How come as soon as you put your money down you start to notice the very car you just bought, down to color and rims, is all over town? RAS! The Reticular Activating System is located in your brain stem in the back of your head. Among its many fun...
	The Death of the Verb, Rise of the Noun by Joshua Waldman - Apr, 2010 You and I have both heard the typical line from career counselors, “Use power verbs in your resume.” Right? They’ve even given us lists of verbs to begin sentences like: - Managed team of 10 engineers in highly competitive RFP process. - Resolved difficult customer service issue for ...
	Standing Out in a Job Search by Joshua Waldman - Apr, 2010 Sometimes, there is nothing wrong with defining who you are based on NOT being someone else. Let me explain. When I was in high school, I didn’t really stand out. Despite how hard I tried. Grew my hair long, dyed it green. Whatever it was I tried, it didn’t really work. I was still t...
	Three Things Your Hosting Company Must Offer Before You Should Pay Them by Joshua Waldman - Mar, 2010 Career Enlightenment readers may have noticed a disruption in service recently. All of my websites were down, this one, the video eLearning and the webinar registration. And I’ve spent the last 2 days getting up and running again, and learned a TON. If you are thinking about setting ...
	Who is Talking About You Online? by Joshua Waldman - Mar, 2010 Your Personal Brand is not a static thing. It’s not a thing at all. Perhaps, a brand is best described as a process. Think of a candle. At first, the candle produces no flame. Then you strike a match, and light the wick. Then, the candle will burn just as long as there is something to b...
	How High-School Students are Better at Getting Jobs Than Most Professionals by Joshua Waldman - Mar, 2010 Recently, I’ve been engaged with a local company doing some marketing consulting. They asked me to help them screen candidates for an open rec in the marketing department. This experience was both shocking and revealing. Now, I’m not new to interviews. In fact, I volunteer for my alumni...
	How LinkedIn’s Twitter Integration has Changed LinkedIn by Joshua Waldman - Mar, 2010 I used to tell my clients to update their profiles and status on LinkedIn no more than two times a week. All of that has changed since LinkedIn’s integration with Twitter. Now, there is almost no limit to the number of times you should update your LinkedIn status, but there are still...
	How to Create a Personal Brand with out Being a Jerk by Joshua Waldman - Feb, 2010 There are those talking about Personal Branding who are nothing more than ego-maniacs used to leading their high-school click. Personal Branding is NOT the same as being the center of attention or creating a cult of your own personality. In fact, a good brand is quite the opposite. Let ...
	Branding Yourself Must Include Your Own Domain by Joshua Waldman - Jan, 2010 Without getting into the specifics of how Google indexes stuff online, lets just say that having your full name as your domain pretty much guarantees that you will appear on a search for your name. Some examples are: http://dannycoxdidit.com/ http://pamelaslim.com/ http://chris...
	A Case Against Multiple LinkedIn Profiles by Joshua Waldman - Jan, 2010 In the last few days, I’ve been asked 3 times this same question: How can I use social media to promote multiple businesses/interests and also have a profile that is effective for job seeking? Someone said to me recently, “There are 14 million unemployed in America. That’s a lot of e...
	Online Resume Help - What Not to Include? by Joshua Waldman - Jan, 2010 Hi Joshua, I’ve been working at a high-end boutique in SoHo for about a year now while still trying to apply for corporate jobs. Should I put this retail sales (fashion) position in my profile at all? I’ve been told my having a retail job on my resume might jeopardize my career path. ...
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